NI, Xin; ZHANG, Yitian; PU, Yanli; WEI, Ming; LOU, Qi. A Personalized Causal Inference Framework for Media Effectiveness Using Hierarchical Bayesian Market Mix Models. Journal of Advanced Computing & Intelligent Systems, [S. l.], v. 3, n. 9, p. 9–23, 2023. DOI: 10.69987/. Disponível em: https://learnedvertex.com/index.php/JACIS/article/view/67. Acesso em: 6 oct. 2026.